Your expertise is strong. Your messaging should be too.
I help B2B teams turn complex products into content buyers understand — and use.
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Your best-kept secret to effective B2B content
I’m a B2B content writer, focusing on financial services – especially treasury management and payments – and shipping/transportation/logistics. From helping plan your product collateral to the actual writing, I help your buyers understand what they’re evaluating and why it matters.
“Donna is a gifted writer who strives to understand the audience to communicate with clarity and simplicity. Her diligent research and planning process creates the framework for relatable storytelling and conveying key themes.”
Katie K., Managing Director, Financial Services
01
Treasury management
For years I was a product manager in large financial institutions managing remote deposit capture, mobile deposit, global check clearing, returned items, and more for large corporate and commercial clients. I now use that experience to help small and mid-sized banks with product collateral like case studies, communications, and sales enablement.
02
Other B2B industries
Not in banking or treasury management? No problem. I love B2B. In fact, I became really interested in shipping/transportation/ logistics due to an MBA class project. Learning is a pastime for me—if you’re B2B, I’ll learn your products, bring an outside business perspective, and help plan and create content that connects with your audience and builds your brand.
03
Research and mini-projects
Need other behind the scenes work? One of my favorite corporate roles was being hand-selected for a Center of Excellence team—we provided high-level leadership on strategy and change management for teams contributing $9.7B in annual revenue. I designed product launch comm plans, performed 360 product reviews, ghostwrote senior leadership comms, and more.
Trusted By Brands Like
Hey, I’m Donna
Your behind-the-scenes partner in B2B content, research, and calm.
I’m a B2B content writer with deep experience in financial services and payments product management. Drawing on that experience, I create clear, persuasive content – such as case studies, sales enablement, and product collateral – to help buyers understand what they’re evaluating and why it matters. With a mix of experience, B2B love, and a genuine passion for effective content, I want to help make running your business feel lighter and more manageable.
Tune in to my Podcast
WORKING SMARTER – Not Harder
Working Smarter, Not Harder is the podcast for entrepreneurs and small business owners who are ready to reclaim their time and create more ease in their workdays. Each episode dives into simple systems, smart strategies, and practical tips to help you streamline your business — so you can focus on what truly moves the needle.
Listen on your favorite platform
Client Love
What people have to say about working with me
“I have worked with Donna for the better part of the last decade. She is easily the most organized, creative, and collaborative person I’ve ever worked with in my career. Her writing style is imaginative and innovative while her attention to detail leaves no stone unturned. Anyone would be lucky to have the opportunity to work with her.”
Kat K.
“I worked with Donna for years. She’s an amazing collaborator and writer. Her attention to detail is borderline superhuman.”
Andrew N.
“Working with Donna is a pleasure; her support and positivity consistently enhance every project. She is well-versed in topics within the financial industry and a top-tier writer, as well as incredibly organized and responsive.”
Esther D.
“Creative, organized, resourceful, and client-focused are but a few of the many adjectives I have for Donna. It has been fantastic working with her on multiple projects, and I will do so again should the opportunity arise.”
Linda G.
“I have worked with Donna for the better part of the last decade. She is easily the most organized, creative, and collaborative person I’ve ever worked with in my career. Her writing style is imaginative and innovative while her attention to detail leaves no stone unturned. Anyone would be lucky to have to opportunity to work with her.”
Kat K.
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