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The hidden problem with B2B content: your experts know too much.
Most B2B product managers I’ve met hate writing content. I never did. In fact, writing was always my favorite part of the job. You can’t blame them, when you understand what product managers have on their plates. They’re juggling overlapping conference calls, customer meetings, roadmaps, pricing, competitive analysis, compliance reviews, and whatever fire started overnight….
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The businesses behind the businesses: How hidden B2B support systems keep local economies running
You can spot the brilliance of B2B operations just about anywhere … even while on a vehicle ferry between Hatteras and Ocracoke Islands on North Carolina’s Outer Banks (OBX).
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What Blackbeard’s flag can teach us about B2B content strategy
A 300-year-old pirate flag still sparks recognition. Here’s what it can teach B2B marketers about brand clarity and memorable content strategy.
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Speeding up the B2B content approval process: How a matrix can help
Use this simple matrix approach to get your B2B content through legal and stakeholder approvals—faster, smoother, with less back-and-forth.
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The hidden problem with B2B content: your experts know too much.
Most B2B product managers I’ve met hate writing content. I never did. In fact, writing was always my favorite part of the job. You can’t blame them, when you understand what product managers have on their plates. They’re juggling overlapping conference calls, customer meetings, roadmaps, pricing, competitive analysis, compliance reviews, and whatever fire started overnight….
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