B2B content marketing
Examples of B2B content pieces I can help you with include case studies, blog posts, sales enablement materials, emails, and white papers. Or something else? Let’s talk.
Here are some examples of my work:
- Case study
- Essay (Focusmate)
- Blog post (B2B – keeping passwords private)
- Blog post (New Year’s habits)
- Blog post (celebrating one year of B2B mobile app)
- B2B customer email (B2B financial services physical site migration)
- B2B customer email (service removal)
- B2B customer email (service migration, action required)
Content strategy plus writing
Do you have an event coming up where you need a written-out communication plan created for you? A communication plan lists all the points of communication that need to happen, along with dates, audiences, key messages, owners, platforms, and so on. I like to place these in Excel for easy sorting and filtering for you. I can also help write all the coordinated pieces — emails, blog posts, FAQs, social media posts, and more.
This is a bigger project. We’ll start with your event’s date, target audience, your end goals, how many content marketing pieces are involved, and go from there.
Site content audit
Is your website attracting and converting your ideal customers? I use a 21-point checklist to review your current website content and layout in the context of your business and product or service offerings. You’ll get solid recommendations, including SEO, on how to make your website a stronger partner in your business.
Ready to Get Started?
Work with me
The first thing we’ll do is set up a discovery call to talk about the specifics of your project. We’ll discuss things like who the target audience is and what the value of your product or service is to them–this is critical. We’ll also discuss the details of your product or service as well as what outcome or call to action you’re looking for.